Email Marketer An Email Marketer is a professional who oversees and executes email marketing strategies for a company. They are responsible for planning and implementing email campaigns, managing subscriber databases, creating engaging newsletters, and analyzing campaign performance. Their goal is to effectively reach the target audience, promote the brand, and drive customer engagement and sales through email communication.
What does an Email Marketer do? An Email Marketer plays a crucial role in running successful email marketing campaigns. They identify the target audience, design and execute email campaigns, ensure the content is clear and error-free, and optimize email templates for mobile devices. They manage subscriber databases, analyze campaign metrics, and provide insights for improving campaign effectiveness. Additionally, they collaborate with other teams, such as content and design, to ensure consistent brand messaging and enhance customer communication through email channels.
Job brief We are seeking a talented and experienced Email Marketer to spearhead our email marketing strategies. As the Email Marketer, you will be responsible for planning, executing, and optimizing end-to-end email marketing campaigns. This includes managing email databases, crafting engaging newsletters, and leveraging web technologies to drive sales growth. Your innovative ideas and deep understanding of customer engagement will be instrumental in promoting our brand, delivering valuable updates to our customers, and ensuring strong customer relationships. If you are passionate about email marketing and have a proven track record of success, we invite you to join our team and contribute to our company’s continued growth and success.
Responsibilities
Identify target audience and grow our email list
Design and implement direct email marketing campaigns
Proofread emails for clarity, grammar and spelling
Ensure mobile-friendly email templates
Write newsletters including all company updates
Upgrade our email templates using graphics, personalization and advanced features
Ensure prompt and accurate communication with clients via email to minimize unsubscribes
Create email databases for lead generation
Analyze campaign performance and suggest improvements
Report on sales revenue generated from email marketing efforts
Ensure emails follow industry policies and best practices
Requirements and skills
Proven work experience as an Email marketer Digital marketing specialist
Hands on experience with HTML and content management systems
Proficiency in marketing automation technology
Knowledge of SEO/SEM and Google Analytics
Familiarity with analytical and database tools
Excellent written communication and copywriting skills
Strong project management skills
An ability to work under tight deadlines
BSc degree in Marketing or relevant field
We do not accept resume submissions from third party recruiters.